‘Trance-like’: How brands hack psychology of smell to make us spend more

The Sydney Morning Herald - Oct 10, 2026

In the increasingly lucrative field of scent marketing, one Australian company is helping some of the world’s biggest brands hyper-curate their customer experience.

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ABC hopes embarrassing radio U-turn will deliver ratings dividend
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’Tis the season for (AI) shortcuts: Inside Coles and Woolies’ fight over Christmas
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ASX finishes lower as oil jumps again on renewed Iran tensions
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Aguia builds 30,000t phosphate stockpile in Brazil
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Aguia Resources has amassed a 30,000-tonne phosphate stockpile at its Três Estradas project and notched up 825t in fresh sales in Brazil as it awaits a key court ruling.

From glowing feedback to undermining: Why has my boss turned on me?
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